Description
A Customer Relationship Management (CRM) tool that sales representatives use to manage customer relationships and their associated data drives approximately 85% of Google’s revenue annually.
Users
Approximately 3,500 advertiser and agency sales representatives, specifically Large customer sales and small to medium business representatives.
Problem
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Process
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Goals
1. Simplify and focus
2. Provide accurate & insightful data
3. Increase efficiency & effectiveness
Involvement
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Final
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Quotes
"It's pretty. It's structured very logically and has lots of good features... It has a thought-through design.”
—Franz SMB Account Manager
"Overall, GreenTea is VERY good—it’s a much better tool for managing workflow than GRM or Pitch."
—SMB Account Manager
"I really like it; it's much simpler to find what I need."
—Sales Lead for Pilot
Press
The press description goes here
Outcome
We increased user satisfaction from 60% to 80%.